Atlas & Oak
Headless commerce for a heritage furniture brand
A headless Shopify rebuild for a made-to-order furniture brand — product pages that load in under a second and a configurator that lifted average order value 18%.
Storefronts built for speed, search, and sales.
Slow stores lose carts. We build headless commerce experiences — Shopify, Stripe, or fully custom — where product pages load instantly, checkout friction approaches zero, and merchandising changes never need a developer.
Behind the storefront we wire up the operations: inventory sync, fulfilment integrations, analytics that tie ad spend to margin, and email flows that recover the revenue most stores leave on the table.
What's included
Every e-commerce solutions engagement covers the fundamentals — nothing billed as an extra that should have been standard.
Headless Shopify and custom storefront builds
Checkout and conversion rate optimisation
Payment, tax and shipping integrations
Inventory, ERP and fulfilment sync
Product search, filtering and merchandising
Email automation and abandoned-cart recovery
How we run it
The same four-step rhythm on every engagement — short enough to stay honest, structured enough to be predictable.
Scope
A short discovery sprint that fixes goals, budget and the smallest build that proves value.
Design
Flows, wireframes and a UI system agreed before any production code is written.
Build
Weekly shippable increments on a staging URL you can click — not slide decks.
Iterate
Post-launch measurement, fixes and a roadmap for what earns its place next.
Questions, answered
The things every client asks before the first call — answered the way we'd answer them on the call.
Honest answer: it depends on scope, but our pricing sits in clear bands. Focused builds start at £2,000–£5,000, most full projects land between £5,000 and £15,000, and larger multi-phase platforms go beyond £15,000. After one scoping call you get a fixed, itemised quote — no day-rate ambiguity, no surprise invoices.
Ready to scope it?
Tell us what you're trying to ship. We'll come back within one working day with questions, honest feasibility and a ballpark.